Lesson Introduction

Start by activating prior knowledge. Where do we find language used persuasively?

Draw on students' experiences of using persuasive language. Ask them to recall a time when they tried to persuade a friend or family member to their point of view or to do something (e.g. go and see a film of their choice, choose a particular location for a holiday etc). Ask them what powers of persuasion they used:

Share experiences and make a list of persuasive devices, recording them on the whiteboard.